Initial client objective
Lay the SEO foundations for a business that didn't yet exist online. Lokal was launching its activity and its website simultaneously — zero domain history, zero organic traffic, zero search engine presence.
In a local market with strong commercial intent, organic visibility is a direct lever for capturing mandates and qualified leads. Every geolocated query is a concrete opportunity.
What was implemented
01
SEO audit and strategy
Analysis of the local search market, identification of high commercial-value queries — by property type, city, and intent. Definition of site architecture, semantic clusters and editorial priorities for rapid momentum.
02
Technical optimisation
WordPress SEO setup: URL structure, tags, structured data, internal linking. Building the technical foundations so every published page is correctly indexed and ranked.
03
Content production
Creation of geolocated pages by property type and area (offices Lorient, retail Ploemeur, warehouse Lorient...), blog articles on Brittany's commercial real estate market. Every piece of content targeted at a specific search intent.
04
Ongoing management and optimisation
Monthly tracking of rankings, indexed pages and organic traffic. Editorial and technical adjustments based on results. Mission currently in execution.
Ongoing project
The mission is currently in execution. The site was launched recently — early ranking signals are being consolidated.
Results will be published here once they are significant.
"I had the pleasure of working with Yohann as part of our company launch. His advice is clear, concrete and directly actionable. Beyond his technical skills, I particularly appreciated his commitment, availability and ability to adapt to our specific challenges."