Initial client objective
Build visibility for a new e-commerce brand on two simultaneous fronts. The site existed, the products were live — but organic traffic was virtually non-existent and no acquisition campaigns were in place.
The challenge: generate sales quickly while laying the foundations for sustainable organic growth. Two time horizons, two complementary levers.
What was implemented
01
SEO audit and strategy
Analysis of the existing site, identification of opportunities in a niche market with low competition in France. Definition of an acquisition-driven content architecture: semantic clusters, internal linking, prioritised editorial plan.
02
Content production and template redesign
Creation of category pages, optimised product pages and blog articles targeting high-conversion search intent. Revision of existing templates: block structure, information hierarchy, placement of conversion elements.
03
SEA campaign launch
Setup of Google Shopping campaigns to drive qualified traffic from day one.
04
Ongoing management and optimisation
Monthly SEO and SEA performance monitoring, bid and content adjustments based on data. Coordination of both levers to maximise coverage on commercially valuable queries.
Ongoing project
The project is currently in execution. Early organic ranking and campaign results are being consolidated.
Results will be published here once they are significant.