Initial client objective
Lay the SEO foundations for the new brand. The name change and site overhaul had reset organic visibility to zero. Visionix wanted to understand the real state of the site and have a clear strategy to improve its rankings and strengthen brand awareness.
What was implemented
01
SEO audit
Comprehensive site analysis post-migration: technical structure, semantic coverage, domain authority, missed opportunities. Identifying barriers to the new brand's positioning and prioritising what to fix first.
02
Content strategy
Selection of high commercial-value keywords, semantic cluster structuring, internal linking recommendations. An architecture built to capture qualified demand in a specialised B2B market.
03
Prioritised action plan
Delivery of an actionable roadmap for the internal team: what to do, in which order, with expected impact. The goal: recommendations that could be applied without any external dependency.
Results in 6 months
Six months after delivery, Visionix's internal team had applied the recommendations. SEO-generated leads grew by 30% — in a B2B market with long sales cycles, where every qualified contact counts.
A well-scoped audit and a clear strategy were enough to set things in motion. No outsourced execution, no additional budget.
"A very good experience with a strong understanding of our needs, very responsive to our requests."