Initial client objective
Taking back control of SEO. Pages had been published, content existed. But without strategy, without monitoring, without optimisation. The team didn't know what was working. The site wasn't designed to capture demand: publications were closer to institutional communication than an acquisition-driven approach.
What was implemented
01
Depublication
30 pages removed before creating a single new one. Weak pages dilute domain authority and consume crawl budget with no return. Fewer pages, better targeted.
02
Keyword selection
215 keywords retained on a single criterion: conversion. Organised into 23 semantic clusters. Commercial intent takes priority over raw volume.
03
Content production and optimisation
50 pieces of content produced, dozens optimised. Existing pages with potential were poorly structured, with no calls to action and no links to conversion pages. Quick wins on an established site.
04
Site architecture and internal linking
Every article linked to its corresponding service pages to transfer editorial authority toward the pages that convert — and vice versa.
05
Template redesign
Blog and service templates were rebuilt: block structure, hierarchy, call-to-action placement. Every page optimised for search was also optimised for conversion.
Results in 6 months
In six months, Interdata's visibility profile was transformed. The number of business keywords ranking on page one nearly doubled (+99% in top 10), with a strong concentration in the top positions (+63% in top 3).
This visibility gain translated directly into the commercial pipeline. Qualified leads from SEO grew by 38%, and commercial opportunities created by 28% — without a single additional euro invested in advertising.
"A personalised and highly professional support. Precise follow-up, concrete proposals. I feel supported and guided on Digital Marketing and the website."